How to install WordPress on cPanel

You’ve obtained a killer domain name and signed up for kick-ass hosting, so the foundations are in place, but what comes next? How do you actually transform these digital assets into a working WordPress website? WordPress can be incredibly easy to get up and running, but it’s still not going to install itself — unless you’re using a managed solution like GoDaddy’s WordPress Hosting, you’ll need to understand how to install WordPress on cPanel. Just follow one of these well-worn paths and your site can be online in 10 to 15 minutes.

You have two options, one easy (FTP), and one really, really easy (cPanel Installer). We’ll start with the installer, because who doesn’t like simple?

How to install WordPress on cPanel using the cPanel Installer

Most hosting services, including GoDaddy, make the WordPress installer available through your cPanel dashboard. These are the steps to an easy install:

  1. Login to cPanel.
  2. Launch the installer.
  3. Confirm the installation.
  4. Adjust default settings.
  5. Complete the installation.

Let’s get started so you can focus on what’s most important: publishing great content!

1. Login to cPanel

Login at http://yourdomain.com/cpanel with your user name and password. Or, GoDaddy customers can log into their GoDaddy Account Manager and select Manage Web Hosting:

How To Install WordPress On cPanel Login

Then click cPanel Admin to open the Admin screen:

How To Install WordPress On cPanel Admin

2. Launch the installer

Once you reach the cPanel admin screen, scroll down to the Web Applications section of cPanel Admin and click on the WordPress icon to start the installer.

How To Install WordPress On cPanel Installer

3. Confirm the installation

When the WordPress installer opens, it will display information about the WordPress version you are installing. Click Install this application to continue.

How To Install WordPress On cPanel Confirm

4. Adjust default settings

Review the information on the screen that pops up. You can leave many of these things set to the defaults. Key items to check:

  • If you have more than one domain on your account, take care to select the one where you want to install WordPress.
  • To install WordPress in the root of your site, leave the directory field blank.
How To Install WordPress On cPanel Adjust
  • In the settings section, choose an administrator name and password you can remember or write down the one provided. The default given will be secure but impossible to remember.
  • Set an administrator email to receive system notifications.
  • Enter a title and tagline for your website.
How To Install WordPress On cPanel Settings

The rest of the settings can be left to their defaults, though it’s a good idea to scroll through and confirm that these are the settings you prefer.

5. Complete the installation

How To Install WordPress On cPanel Complete

When you’re satisfied with the setting selections, click Install, which is located at the bottom right of the screen.

The installation process will launch. When complete, you’ll see a screen listing the details of your newly created WordPress installation, including a link to the WP Admin dashboard so you can get directly to work adding content to your site.

How To Install WordPress On cPanel Dashboard

How to install WordPress on cPanel using FTP or cPanel File Manager

If you don’t have a handy-dandy installer available to you or choose not to use it, you can install WordPress manually. To do this requires a few more steps, but it’s still quite manageable.

  1. Get WordPress.
  2. Upload the files.
  3. Create MySQL database and user.
  4. Go to your domain to complete the install.

If you’re a little more technically minded and don’t mind moving some files around, this might be the method for you. Let’s dig in.

1. Get WordPress

Obtain a copy of the latest WordPress version and place it on your desktop.

2. Upload the files

Upload the files to your server using cPanel File Manager or an FTP program such as FileZilla.

Uploading via cPanel File Manager:

How To Install WordPress On cPanel File Manager

File Manager is available through your cPanel Admin Screen. This short video explains how to upload the zipped file and unzip it on the server. If you want to install WordPress on your root domain (like http://mydomain.com), upload the file to your site’s root directory, which is usually called public_html. If you want it in a subfolder (i.e. http://mydomain.com/blog) then create that subdirectory inside public_html (/public_html/blog/) and upload the file there. Unzip the uploaded file as described in the video. You will now have a directory named WordPress in your target folder.

This is where a bit of a kludge comes in — you need to move the files in that folder up one level in the directory structure so they are directly inside your target directory, not in a subfolder of it. To do that, go into the WordPress directory you just created by unzipping the file. Select all files in the directory. Then click the File Manager “Move” icon and move the files up one level. For the sake of housekeeping, delete the empty WordPress directory. Now you’re ready for the next step.

Uploading via FileZilla

If you prefer to use an FTP client such as FileZilla to upload the files, there’s a video for that as well.

3. Create MySQL database and user

From the cPanel Admin, click on the MySQL Database Wizard icon in the Databases section.

How To Install WordPress On cPanel MySQL

Follow the wizard to create a new database and add an initial user.

  • For Step 1Create a Database, enter a name for your database.
  • For Step 2: Create Database Users, enter a database username and password.
  • For Step 3: Add user to the database, select All Privileges.

Be sure to write down the database name, user name, and password as you will need them in the next step.

4. Go to your domain to complete the install

Open your domain in your web browser. If all is well, you’ll see a language selection page like this:

How To Install WordPress On cPanel Domain

Click Continue. The next screen simply advises you that you’re going to need the details of the database you created.

How To Install WordPress On cPanel Information

Click Let’s go! to continue to the next form, where you will enter your database connection details:

How To Install WordPress On cPanel Connection

Enter the database name, user name, and password you created. The database host is most commonly localhost, so you can leave that as is. When you click Submit, WordPress will test the connection and report success:

How To Install WordPress On cPanel Run

Click Run the installation to complete the final step. WordPress will ask you for a few details about your site, including a username and password for the Admin user:

How To Install WordPress On cPanel Username

Fill in the requested information and click Install WordPress. Mission accomplished!

How To Install WordPress On cPanel Success

Choosing a WordPress installation method

When picking an installation method, there are a couple of minor differences to consider:

  • If you install WordPress using an installer, you can easily uninstall it, database and all, through your cPanel control panel. If you install manually, you’ll have to delete manually, should that day come.
  • If you use the manual method, you can opt to install an older version of WordPress. Unless you have a specific reason for doing otherwise, it’s always best to install the latest version, so this generally isn’t important.

Related: How to uninstall WordPress

Some people prefer the ease of the installer while others like to get a little more under the hood. Whether you opt for the installer or go manual, your WordPress site will function just the same.

Related: How to choose the best WordPress hosting plan#wordpress#design#development#featured#godaddypro#hosting

Anne Martinez

Anne Martinez

Anne Martinez is a freelance writer and web developer. She travels between the worlds of information technology, business, and writing, and is an ardent fan of all three. Bringing them together to build things of use to other people is best of all.

What you should know about selling on eBay and Amazon

If you sell products online, you are probably considering or might already be selling your goods on third-party marketplaces like eBay and Amazon. While creating an eCommerce store on your own website is a great place to start, many eCommerce businesses are drawn to the appeal of these marketplaces — and for good reason. With that in mind, let’s dive into a significant eCommerce debate: selling on eBay vs. Amazon.

Editor’s note: GoCentral Online Store makes it a snap to list your products on Amazon, Etsy and eBay, sync your inventory to multiple sales channels, and manage all your orders from the same dashboard.

Benefits of selling on marketplaces like eBay and Amazon

There are many benefits to becoming a merchant on marketplace platforms like eBay and Amazon — which combine to total more than 55% of all eCommerce sales.

Gain more exposure

The most obvious benefit to selling your products on Amazon and eBay is the increased exposure it affords your business. Every eCommerce website needs traffic to survive and many businesses invest heavily in digital marketing initiatives designed to increase visitors to their website.

Instead of putting so many resources into bringing customers to your website, you can simply list your products on websites that are already driving millions of daily views.

In January 2019, Amazon received 2.63 billion desktop and mobile visits. Although not as powerful, eBay still boasts 179 million active buyers globally.

Increased brand equity

Many merchants don’t realize it — but there is a ripple effect of branding when you dive into the question of selling on Amazon vs. eBay.

Amazon and eBay are like any business and must invest in advertising and marketing. In 2018, eBay spent $1.4 billion in advertising.

By becoming a merchant on Amazon or eBay you benefit from their brand equity. When eBay spends millions of dollars driving more traffic and active users to its platform, it benefits their merchants — in addition to eBay.

Additionally, many consumers trust these brands more than they do smaller retailers.

A recent study from NPR/Marist discovered that 67%of Amazon customers trust the platform — even though they had little to no trust in other online retailers. Because your products are listed on these marketplaces, you benefit from the consumer trust in the larger brand.

Consumers like marketplaces

Again, online marketplaces like Amazon and eBay dominate the online retail market. One reason they are so successful is that consumers simply prefer shopping on marketplaces.Online retail marketplaces have changed the consumer shopping experience.

Buyers have access to a wealth of information within a single platform to help them make the most educated decision. They have access to product descriptions, photos, reviews and other details about the product. They can easily compare substitutes and competitors based on things like price, ratings, reviews and more.

Consumers love the flexibility and control they have shopping on sites like Amazon and eBay. Additionally, these platforms often have multiple vendors selling the same product, which offers more stable inventory levels for buyers.

Amazon, eBay and other eCommerce marketplaces also invest in the user experience.

They are constantly updating their platform to provide a seamless interface that makes the purchasing experience easy and enjoyable. They have quality assurance controls and customer service software to keep their customers satisfied and coming back. They are always looking for new ways to improve the buying process and are constantly at the forefront of online shopping advancements.

Consumers love shopping on marketplaces for many reasons — and, as an eCommerce business, there is value in selling where buyers are most active.

Related: GoDaddy introduces marketplace selling to its online store

Disadvantages of selling on marketplace platforms

eBay VS Amazon Red Sad Face

There is a lot of value to becoming a merchant who sells on a marketplace like eBay or Amazon (or both). However, there are some negatives to consider when deciding whether or not to list your products on marketplace platforms.

Lower profit margins

Profit margins refer to the difference between your cost to produce, market and distribute your products and what the end consumer pays for it. The greater the difference, the more profit you earn per transaction — and the better off you are as a business.

If you operate a business that manufactures, sells and distributes goods through channels that you own, you can have much more control over your profit margins throughout the process. However, when you start using other supply chain vendors, they can eat into your margins.

This is exactly the case with listing on third-party marketplaces like Amazon and eBay.

These platforms have fees for merchants that use their services. While you might be able to sell more products, you will likely see the per-sale-profit decrease because of the added expenses.

These marketplaces have different options for vendors to help mitigate some of the fees — ultimately, however, your business will need to decide if there is enough profit left over after the additional fees to make it worthwhile.

Not “your” customers

Customer retention is a huge part of running a successful business. We’ve all heard the stat that it’s 5 to 25 times more expensive to acquire a new customer as it is to retain an existing one. Well, how about this one?

You’re 60% to 70% more likely to sell a current customer.

Unfortunately, when you sell on a third-party marketplace, the customer is not really your customer — they’re the marketplace’s customer. Most platforms offer limited to no communication between the seller and the buyer to prevent the seller from circumventing the marketplaces for future transactions.

For instance, Amazon doesn’t provide sellers with the email addresses of their buyers — which makes it difficult for businesses to market to past customers.

While these platforms do have some communication features, it’s much more difficult to retain and resell customers on a marketplace platform than it is through your own eCommerce store.

Limited control

Your lack of control is the biggest disadvantage when you look at selling on eBay and Amazon. Not only do they control your ability to communicate with leads and customers, but they limit other important areas of running a successful online business.

For example, design and user experience are powerful ways for eCommerce companies to grow their brand.

However, when you consider selling on eBay vs. Amazon, you are limited to constraints of their layouts and customization options. You can’t create pop-ups; you can’t redesign your product pages — it makes it difficult to differentiate your brand from competitors. This often leads many consumers to base their decision on price or reviews/ratings.

Most marketplaces also prevent you from adding additional analytics to your pages and don’t allow retargeting code such as Facebook pixels.

If you want to have full control over your eCommerce business, then you should consider launching your own online store.

Selling on eBay vs. Amazon: Choose a marketplace

eBay VS Amazon Online Sales Stats on Mobile Phone

If you’ve decided to start selling your products on a marketplace, the next consideration is on which marketplace to list your goods. The two most obvious choices for any eCommerce business are eBay and Amazon.

Let’s look at each briefly to see the pros and cons of the marketplace.

Amazon overview

When people refer to selling on Amazon, they actually mean Amazon Marketplace. Amazon is a retailer first and foremost, but they also have Amazon Marketplace which is a service for merchants who want to sell their products on Amazon’s eCommerce portal.

For a fee, Amazon allows businesses to join (or apply for specific industries) their marketplace as a third-party merchant. As an active merchant, businesses can list their products, sell to consumers, facilitate the transaction and delivery and handle customer service, all within one interface.

Amazon is the largest eCommerce in the world, and there are roughly 1.7 million current sellers with active products in the marketplace.

Sellers on Amazon Marketplace can do quite well, in fact, a recent survey found that 19% of Amazon sellers earned more than $1 million in sales for 2018.

Related: How to sell stuff on Amazon

eBay overview

Today’s eBay is vastly different than it was when it launched in 1995. The auction platform of old is hardly recognizable with eBay now shifting to compete with other retail marketplaces like Amazon.

Today, eBay is very much a fixed-price listings platform that’s highlighted by their “Buy It Now” button.

Like Amazon, businesses can sign up as a third-party merchant on eBay, list their products and start selling within eBay’s interface. While eBay still supports auctions, it’s mainly reserved for extremely rare items like collectibles or high-priced, used items such as cars.

eBay CEO Devin Wenig has lofty goals to increase eBay’s active users by almost 300%. This ambitiousness presents a unique opportunity for merchants selling in their marketplace.

Selling on eBay vs. Amazon: Amazon pros

When compared to eBay, Amazon has a much larger audience. This larger audience means more potential buyers of your products. Amazon also has a robust logistics and delivery feature in Fulfillment by Amazon (FBA) that offers businesses a streamlined solution for inventory management and shipping.

Amazon (46.7%) has also recently surpassed Google (34.6%) as the first place users go to start their product search.

Related: Everything you need to know about Fulfillment by Amazon

Selling on eBay vs. Amazon: Amazon cons

There are some cons to choosing to list on Amazon over eBay. For one, Amazon has complete control over the customer and offers the merchant very little options for communicating with buyers.

Amazon is also overpopulated with similar vendors — meaning unless you sell a unique product or have an exclusive partnership with a manufacturer, you’re likely to have many competitors.

This increased competition will often create a price war, driving down your profit margin even further. Sellers on Amazon are also finding it increasingly important to advertise in the marketplace, which can continue to drive up the cost of selling on the platform.

Selling on eBay vs. Amazon: eBay pros

One of the biggest pros of selling on eBay is that they provide you with the buyer’s email information. This gives sellers the ability to grow a marketing email list that can be used to resell, cross-sell or upsell products in the future.

eBay also has fewer sellers than Amazon, which means you have a better chance of converting visitors to your product and a lower need to advertise, which can increase sales and decrease expenses.

Related: Upselling and cross-selling techniques for online stores

eBay vs Amazon: eBay cons

The clear con to choosing eBay over Amazon is the substantially smaller audience. Another disadvantage to eBay is its lack of a fulfillment option for its sellers. It’s reported that eBay is piloting a fulfillment solution. However, it’s planning to leverage third-party fulfillment services instead of building its own, which might give Amazon the edge in quality and price of fulfillment.

Selling on eBay vs. Amazon: Which is better?

Choosing whether to sell on eBay vs. Amazon takes some careful consideration. There are obvious benefits and disadvantages to each marketplace.

Ultimately, if you have decided that you want to list your products on a marketplace, the next thing to do is look at some of the questions below:

eBay VS Amazon Fork In The Road Choices

Is your product unique, rare, or used? eBay is better suited for custom, rare, or used products, whereas, Amazon is best suited for common, new products for which people actively search.

Do you depend on customer lifetime value? If you depend on repeat purchases or leveraging existing customers, you might enjoy that eBay provides an easier way to communicate with past customers.

Do you want a turnkey solution? Amazon offers the best turnkey solution for sellers. It’s easy to set up and provides fulfillment options for merchants.

Are insight and analytics important? While neither platform provides flexible analytics, Amazon does have the more intuitive and extensive data reporting software.

Do you want the cheapest option? Amazon’s selling fees are slightly more affordable than eBay’s, but you will likely spend more on Amazon’s advertising to compete. There isn’t a clear winner for the cheapest option because it will often depend on the product/industry.

Do you want the most potential? Because Amazon has a larger audience, it provides the biggest potential for sales.

At the end of the day, every seller needs to weigh the pros and cons of selling on Amazon vs. eBay to decide which platform — or both, or neither — is the right fit for their business. Do your due diligence, and you may reap great rewards from the effort!#featured#ecommerce#onlinestore#sales#websites#digitalmarketing

Derek Miller

Derek Miller

Derek Miller, MBA is a digital marketing expert with a background in content, SEO, PR and email and social media marketing. He specializes in small to medium business growth.

How to make a responsive website

It’s a mobile world

A responsive website resizes itself to fit the viewer’s screen, whether a desktop computer, tablet or smartphone.

79% of the website traffic in India comes through mobile phones. If your website can’t be easily used on a smartphone, it is as if you have no website at all.

3 ways to make a mobile website

You have three options for building a responsive website.

  1. Use a Content Management System (CMS).
  2. Build it in 90 minutes with Website Builder.
  3. Write code to create your site from scratch.

Before we dive into your options, let us first examine how to know if a website can be easily viewed on a mobile device.

Is your website mobile friendly?

The Google Mobile-Friendly Test tool is a quick way to check whether or not your website can easily be used on mobiles. “Mobile friendly” is often used interchangeably with “responsive.”

How to Make a Responsive Website Google Tool
To check any website, just type or paste the web address into the box.

Running the test is straightforward. Simply type or paste the URL of your website into the box. Then click RUN TEST.

How to Make a Responsive Website Google Results
In seconds you will learn the results.

The Google tool shows how your website looks on a mobile device and gives the site a pass/fail score for mobile friendliness.

How to make a responsive website?

You can make a responsive website by choosing any of the following three methods.

1. Use a Content Management System (CMS)

You can use a CMS like WordPress, Joomla or Drupal to create a new site just for viewing on mobile devices. A CMS is a software application that allows just about anyone to create and manage digital content.

In this case, you do not have to write the code from scratch. You simply choose a mobile-responsive theme and customise it according to your taste by adding text, photos and content as per your liking.

Themes are pre-built websites where all the coding has been done for you.

 

There are literally thousands of WordPress themes on the internet — some free, some not.

Although many of the WordPress themes these days are mobile friendly, you should still check and see before settling on one. To do this, look for the Demo option on the theme page.

How to Make a Responsive Website CMS Demo

Grab the URL of your chosen theme’s demo page and put it in Google’s mobile-friendly test tool.

How to Make a Responsive Website WordPress Theme
It’s wise to test any WordPress theme you want to use before downloading it.

Another factor you need to check while choosing a theme is the page speed. This refers to how quickly the website you build with this theme will load for customers.

Most people will wait no more than a few seconds for a site to load before clicking away. So your theme must be fast.

Page speed is critical factor that also impacts the search engine ranking of your website.

You can check the theme template for the same by typing or pasting the theme’s URL in the PageSpeed Insights tool. As a point of comparison, best-selling WordPress theme Avada loads in 1.14 seconds.

2. Build it in 90 minutes with Website Builder

If you are looking for the answer as to how to make a responsive website easily, Website Builder is your solution. It is even easier than a CMS like WordPress. It does all the heavy lifting of coding and back end work so that you can create a website by some simple drag and drops.

You can take a free trial of 14 days here (no credit card required).

 

With GoDaddy’s Website Builder, you can create a professional, mobile-friendly website in under 90 minutes.

3. Write code to create your site from scratch

If you are looking for a highly customised website, you can hire a developer or do it on your own if you are comfortable with coding.

The widely used languages in web development include HTML, CSS, JavaScript, PHP and Python.

How to Make a Responsive Website Screen Displaying Code
If you know how to code, you can build a responsive website yourself.
Photo: Sai Kiran Anagani on Unsplash

There are many frameworks available for free (aka open source) that make the responsive website easily and in no time. The most popular being:

These are prewritten HTML, CSS and JavaScript frameworks to create mobile-friendly websites. These frameworks have already been tested and optimized to support different browsers and screen sizes. Using one of them greatly reduces the quantum of code that is required to be written for a responsive website.

Is it possible to make an existing website responsive?

Yes, it is absolutely possible to convert an existing website to a mobile-friendly website. Let us consider different scenarios and solutions.

When your website is built using a CMS like WordPress

In such cases, you can simply update your current theme (in cases where your theme has been updated to be mobile friendly) or switch to any other mobile-responsive theme which is easy.

If your website is built using HTML/CSS or any programming languages

Here, you have two options:

  1. Create a responsive layout. In this case, you add a responsive layout to your website using targeted media queries that allow the website to adapt to fit the customer’s screen size.With a responsive layout, you need not manage two websites. But not all website designs are compatible with conversions; you could face some usability issues and conversion flaws later.
  2. Build another site altogether. Option 2 is to create a separate website that is mobile friendly. Whenever someone visits your website using mobile, they are directed to this site.Note that if you choose this option, you will have to manage two websites. Any change or addition you make to your mobile site, you must also make to the desktop site so they match.

Wrapping it up

Whether you choose to convert an existing website to a responsive site or start from scratch, just make a choice!

Non-responsive websites are not an option anymore.

We have discussed in detail on how to make a responsive website with all the possible options. Now that the ball is in your court, don’t just sit on this information. Choose a method that suits you the best and create a website that can be accessed on any device.

Shweta Saxena
Shweta is a freelance content writer and strategist. She loves helping new startups and small businesses create their content marketing strategy and write their blogs. As the founder of Exploring Startups, Shweta helps startups by sharing useful tips and inspirational startup stories. She also gives writing and blogging tips on her new blog, Up The Reach. The faucet of her creativity never turns off. When she is not reading or writing, you can see her playing the piano, sketching someone or practising her favourite classical dance, Kathak. Connect with Shweta on LinkedIn or Facebook.

How to add a location on Google Maps

Help more people find you

Prospects and customers will turn to Google to look for your business. Make sure they find you.

It’s easy to add your business location, contact numbers and other details using the add location on Google Map feature. Also, it won’t cost you anything.

First things first

Before we get to the “how to” part, the first thing you should do is get a Google account. This is different from the regular Gmail account you might be using for your personal email.

Google offers several services for business. You must get a Google account before you can add your business location on Google Maps.

Hands-on: a step-by-step guide

A listing on Google Maps will increase the number of visitors to your office or shop.

To use the add location on Google Map feature, simply follow these directions.

  1. Point your web browser to the site business.google.com.
  2. Sign in to your Google Account by either choosing the account name (if it was saved earlier) or by typing your existing Gmail address. Click “Next.”
  3. Enter your password and click “Next.”

Find your Google My Business listing

Next, you’ll want to create a listing or claim your business listing, if it’s already there.

  1. Click the Google Apps icon (you’ll find it next to your profile photo or logo, top right of the screen).
  2. Click on the “My Business” app.
  3. Enter your business name and be sure it matches the registered name of your business, as listed on your business website and business cards. Click “Next.”

The following prompt appears: “Do you want to add a location customers can visit, like a store or office?”

  1. If so, click “Yes” and “Next.”
  2. Specify your country and address for business correspondence. Be sure to fill in all the fields (state, pin code, etc).
  3. Check the address details and verify the pin code. Click “Next.”

Pinpoint your business location

Now for the details.

Add Location on Google Map Red Location Indicator

  1. A map will be shown with a balloon marker indicating the approximate location of your business.
  2. Use the +/- buttons to zoom in and out of the map, looking for some familiar landmarks near your location. Tip: If you make a mistake, click Reset and start over.
  3. Point at the red location marker and drag it to the exact point of your business location.
  4. Once the location marker is on your exact location, you can move to the next step by clicking “Next.”

You should see a prompt that says, “Do you also serve customers outside this location?”

If you have branches or other office locations, then respond with a “Yes.” Specify additional locations in the same way you specified your primary business address earlier. Click “Next.”

Choose a category for your business

Next, specify a category that best describes your business. Categories are general descriptions such as Marketing and Sales, Financial Services, Manufacturing, Teaching, etc.

  1. Choose among the autocomplete options carefully, selecting the category that is the nearest match to your business. Click “Next.”
  2. On the next screen, you will be asked to enter your contact details and website address. Tips: Add the country code prefix before your phone number. Begin the web address with http:// or https://
  3. Click “Next” and “Finish.”

In this screen you will be asked to verify your phone number by call or text. Choose a suitable option and follow the instructions on screen.

Complete your listing

Add Location on Google Map Busy Street Scene
An accurate listing in Google Maps will bring customers right to your door.

There are a few more details that you need to specify to complete your listing for the add location on Google Map service. By mentioning these additional details, your customer will know a bit more about your business including your working hours.

It’s good to add photos of your office, your products and perhaps your business logo.

  1. Fill in other details like hours, business description and opening date. These details will make it easier for your customers to find your business from the street.
  2. The “Info” screen shows you the status of your listing. Notice that it now says “Pending review.”
  3. Log in after three days and check the status again in the “Info” section.

It will take up to three working days for the Google team to validate all your details, and only then will your business be listed on Google Maps. Look out for an email from Google that informs you about this.

You can then search for your own business on Google and see what details appear. This is what your customers and prospects will see when they search for your business location on Google.

Of course, you can edit these details at any time by signing in to your account on business.google.com. Be sure to keep these details up-to-date, including special hours for holidays.

Add your location on Google Maps — it’s easy and free

Now that you have added your location and business details to Google Map, you can expect more people to call or visit you.

Your business is so much easier to find now, and people will look you up on Google Maps. People will also find your business in the search listings when they look for specific products or services that are similar to your offerings.

Once your listing is confirmed, search for your business on Google Maps and copy the link in your browser bar at the top of the screen. Then paste it into an email or text message you can send whenever someone is about to visit your office.

Editor’s note: Don’t have a website yet? Get one quickly with WordPress Websites. A website will provide more complete information to customers than a Google My Business listing alone.

Brian Pereira
Brian Pereira has been writing on consumer and business technology for 25 years. He is the former editor of InformationWeek and CHIP magazines in India. He has written thousands of articles and blogs and has travelled around the world to report on technology events. Brian is currently a content specialist at a startup in India, developing content for Fortune 500 companies. He is also an aviation enthusiast and likes all things from the 1980s. He continues his journalism work on his own platform Digital Creed.

How to open a WhatsApp Business Account

Text customers and leads with ease

Currently free, this app makes it easy for businesses to interact with customers in a way they are already familiar with.

In these markets, businesses have been using WhatsApp as a marketing or customer support channel. But using WhatsApp for business communication has been cumbersome as yet. Hence, the company introduced a new version of the app focussed on businesses.

Available only for Android smartphones as of now, WhatsApp Business is similar to the regular WhatsApp — with a few additional features made for small and medium businesses (SMB).

How to open a WhatsApp Business account

WhatsApp Business Account ProfileThe WhatsApp Business app is available on the Google Play Store for Android smartphones. To get started, you’ll need to sign up using your phone number.

  1. Download and open the app.
  2. Choose from business or not a business.
  3. Accept terms and conditions.
  4. Enter a phone number (they give you a chance to change before they verify it).
  5. Create profile.

You can only use one of the two — WhatsApp or WhatsApp Business — for any phone number, so make sure you don’t use your personal phone number while signing up for WhatsApp Business account. Using business phone number will also help with seamless business verification later.

What are the features of WhatsApp Business?

WhatsApp Business helps SMBs to connect more efficiently with their customers. You can set up a Business Profile, which provides WhatsApp users with useful information like:

Businesses using WhatsApp will be listed as business accounts, so users will know they are talking to a business. There’s also a closed pilot program for verifying business accounts with a green checkmark to distinguish them from personal and fake accounts.

Some of the business-focused features of WhatsApp Business are:

WhatsApp Business Account Labels

Labels

You can organize your contacts or chats with labels to find them again easily and remember the context. For example, you can label a conversation as ‘new lead,’ so even when the customer responds after some time, you can quickly identify that this person is a potential customer.

Messaging statistics

WhatsApp Business offers business owners access to important metrics such as how many of your messages were successfully sent, delivered and read.

 

Automated messages

Like with emails, you can set an away message when you are unable to answer so your customers know when to expect a response. You can set it up to send the away message:

  • At all times.
  • On a customised schedule.
  • Outside of business hours.

You can also set up a greeting message to introduce your customers to your business. It will be sent out automatically when a customer messages you for the first time or after 14 days of inactivity.

WhatsApp Business Account Desktop
To manage many customer conversations, use WhatsApp on a desktop computer.

Just like a personal WhatsApp account, you can use WhatsApp Business via the desktop app as well. This makes it easier to interact with a large number of customers.

At the moment, WhatsApp Business is free for all SMBs although it is likely the company will look at monetisation by charging larger enterprises.

Using WhatsApp Business effectively

Once you’ve set up WhatsApp Business, you can use it to offer one-on-one support to your customers. It allows small business owners to quickly respond to business queries, thereby gaining new customers and turning current customers into loyal fans.

You can also send out updates about your business such as:

It is the perfect way to connect with your existing customer base. WhatsApp also allows you to create broadcast lists to send out messages to a large number of people in one go, saving you the time.

Concierge and delivery businesses can use the service to offer timely updates so that customers can track the status easily.

In India, government institutions like police forces and municipal corporations have been using WhatsApp to deliver citizen services. Citizens are able to report issues or file complaints while these departments are able to broadcast important information and government notifications to the public.

Let them talk to you the way they prefer

Messaging is the preferred communication mode for most young people and millennials as well as mobile-first elders, and businesses are looking beyond email and online forums for one-to-one communication with their customers at scale.

WhatsApp Business could be just the right channel for your business to engage with its customers in an organic way — a mode that they are already familiar with.

Image by: Rodion Kutsaev on Unsplash